Frank’s Red Hot

Frank’s Red Hot

Ethel’s Got Hot Sauce in Her Bag *Swag*

Turning your life from a hotmess to just hot

We turned a predictable plot into something people would engage with and enjoy. By tapping into the millennial mindset we developed videos that poke fun at three current trends: super bowl parties, viral dance videos and the online dating phenomenon-Tinder. In fewer than three months, we delivered three digital videos and supported both videos with full digital media strategy including Youtube, Funny Or Die, display, and targeted online video during the Super Bowl Season.

350+

click-thru-rate
higher than the youtube benchmark

58MM

impressions in 3 months

+14%

sales lift

Frank’s Red Hot

Tackle

He’ll know better for next time; the only acceptable dip is made with Frank’s Red Hot.

Frank’s Red Hot

Tinder

Include one of two things in your profile picture for endless Tinder matches: A puppy or Frank’s Red Hot.