How Facebook’s Latest Changes Impact Influencers And The Future Of Social Media Marketing


 
KEENAN BEASLEY / FORBES / Jan 15,2018

Once again, Mark Zuckerberg shook up the world last week when he announced Facebook will change its algorithm to promote more personal content rather than news. Soon after my inbox was flooded with headlines like:

“Facebook Shares Fall”, “Facebook Is Changing”

“Zuckerburg’s Net Worth Has Just Taken A 2.9 Billion Dollar Hit.”

Since obsessing about Zuckerburg’s net worth has never yielded positive results for me, I instead called over our Social Media Strategist, Thomas Drew, to discuss the current social media environment. Our conclusion was this: What’s bad for businesses is good for Influencers. With new regulations on data (see GDPR) and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise. Let’s dive a little deeper to understand how this affects the full ecosystem, whether you’re a business, influencer, or marketer.

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#ToyCrisis Isn’t a Crisis. It’s a Wake Up Call.


 
KEENAN BEASLEY / FORBES / Sept 26,2017

As an entrepreneur, your work is never done. No matter how much growth your business has achieved—no matter how many rounds of funding you’ve secured—the job of a business owner is to find ways for the growth to continue. Because if you’re not growing, you’re dying.

That truth became crystal clear this week, when Toys “R” Us filed for Chapter 11 bankruptcy protection. The internet fell into a tailspin of nostalgia and regret, placing the blame squarely on Amazon. And as much as Amazon has stolen a portion of the toy market share, Toys “R” Us can’t blame its demise on another business’s success. (After all, according to a report by Goldman Sachs, only 16 percent of toys are purchased online anyway.) Toys “R” Us isn’t a victim of Amazon.com. It’s a victim of it’s own refusal to evolve.

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Team Building: Minders, Finders, Grinders


 
KEENAN BEASLEY / FORBES / Sept 20,2017

There is so much chatter out there about how to hire and retain workers (millennials in particular). You could drown in ‘good’ advice. But one thing is certain: team building is harder than it looks, and harder than people want to admit.

In 2014, my business partner Dionna McPhatter and I quit our corporate jobs and devised a strategy to start our own marketing company. We were two people with a big idea, and of course, like most first-time entrepreneurs, we thought starting would be the hard part.

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The Problem With MarTech: Lots Of Disruption, Not Much Growth

KEENAN BEASLEY / FORBES / OCT 22,2017

I just left a fancy MarTech conference in Boston where I met some extremely smart people. We discussed how MarTech is the intersection of marketing technology and data. We all were like wow, this is so smart and cool. So much disruption.  And then it hit me. “With all this disruption, where’s the growth?”

Every day, shiny things divert business owners’ attention away from their goals. New marketing technology tools. Better analytics software. Strategic consultants. At times, the business world feels like a puzzle where all the pieces just keep getting smaller.

We live in an era of constant disruption. In the realm of marketing, thousands of companies have emerged, promising great results to their clients, with very little to show for their claims. As a business or brand owner, this is beyond frustrating. I’m constantly getting pitched on new tools that my clients and I must have to compete in the marketplace. But here’s the rub: with all of this disruption, you would expect there to be growth. Instead, the major brands investing millions in this technology are losing market share, year by year like a slow leak.

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