BRAND DEVELOPMENT

THE ST. JAMES

Facebook Ad Campaign


INSIGHT

In the DC area, there was a lack of access to quality sports competition and training facilities in addition to a severe logistics burden faced by “time-starved” families.

ASSESSMENT

BLKBOX needed to generate awareness and drive memberships of The St. James, an upcoming 450,000 square foot sports and health facility, prior to its grand opening.

RESULT

BLKBOX positioned the facility as the region’s epicenter for sports programming (youth and adult) and the “place to be” for active families. This message was driven through local media channels like print (The Washington Post), broadcast (ESPN), social media influencers, events, email marketing, and radio.


Broadcast TV Spot


 Branding & Style Guide

Branding & Style Guide



INSTAGRAM & FACEBOOK: COMMUNITY MANAGEMENT

6X 

Our IG engagement is 6x that of established competitors.


+34% / 4MM+

In February alone we grew the FB page 34% and received close to 4 million impressions


Virtual Reality


 Direct Mail

Direct Mail