OUR WORK

ADDITIONAL CASE STUDIES

Impact through influence.

BLKBOX is an independent marketing firm that leverages data and influence to accelerate brand growth. From brand strategy to integrated campaigns, BLKBOX delivers results.

 

OVERVIEW

The West Point United States Military Academy has a particular way of life, which is hard to explain unless you are there.

ASSESSMENT

We brought this to life across all social channels so that prospects could virtually experience ‘life at West Point,  and current cadets could share authentic moments with their family.

RESULT
Grew an audience of over 30k across channels. Through rich storytelling, video production, stills & graphics, we drove high quality admissions.

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OVERVIEW

Turning your life from a hot mess to just hot, we turned a predictable plot into something people would engage with and enjoy. By tapping into the millennial mindset, we developed videos that poke fun at two current trends: the online dating phonemenon and viral dance videos. In fewer than three months, we delivered two digital videos and supported both videos with a full digital media strategy, including Youtube, Funny or Die, display and targeted online video during Super Bowl timing.

SERVICES

Ideation & Conceptual Development, Digital Video Production and Digital Media Strategy

RESULT
350% higher click-thru rate higher than Youtube benchmark, 58MM+ impressions over campaign period, +14% sales lift


OVERVIEW

Healthy snacks brand Vitatops was in need of a full packaging refresh and updated style guide to drive greater visibility on shelf with consumers and re-ignite brand support from key retailers

ASSESSMENT

Vitatops is a brand of vitamin-rich and low-calorie muffin tops. The core business objective was to drive greater consumer pull on shelf with fresh design and leveraging new PODs that communicate the organic formulation of the product, without confusing the existing consumer base.

RESULT
Fresh packaging and copy with a modern feel and connective personality, one that both surprises and delights.


 

OVERVIEW

Women are exposed to thousands of products that promise to help them look and feel more beautiful. In order to break through the clutter, we created engaging and shareable content with a more premium look across Brock Beauty’s social media platform covering four distinctly different brands: Hairfinity, Dermera, Essentious and Infinite Lash. Communications encouraged women to celebrate their beauty both inside and out. Campaign development and execution included targeted media planning and buying across traditional and social media platforms.

SERVICES

Insights & Analytics, Brand Identity, Brand Strategy, Digital Media Strategy, Integrated Campaign Development, Content Publishing

RESULT
223k+ likes over short campaign period, +1013% Page Engagement, +1303% Post Engagement, +13% increase in online sales

 


TAXI & LIMOUSINE COMMISSION

ASSIGNMENT

BLKBOX developed a suite of videos to teach staff about key components of the regulatory needs for driving a Taxi. To accompany the video tutorials, we developed complementary workbooks enabling new drivers to put their learnings into play in a tangible way.

The videos were developed for an audience whose English is 2nd language. With this in mind, the assets were crafted to be straightforward, practical and easily understood.

DELIVERABLES

Communication Strategy

5 x Video Concepts and Production

Accompanying Workbook Designs

RESULT
Overall improved new-driver training experience!

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SMALL BUSINESS SERVICES

ASSIGNMENT

Brand Development and collateral to promote Small Business Services for NYC.

DELIVERABLES

Communication Strategy
Collateral Materials

RESULT
New improved communications for small business owners outlining the NYC.GOV services available to help support their ventures

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BLKBOX
26 West 23rd Street - 4th Floor
New York, NY 10010
info@weareblkbox.com