We uncovered key emotional insights and repositioned French's as the spark that ignites the magical relationship between food and people. With this new focus, we created an integrated campaign across TV, Digital, Print & In-Store, highlighting new flavors, recipes & the shared moments that make them special.
French's Mustard had experienced a decline and was lacking a clear vision of the modern consumer. They were in a battle with Heinz and the speciality market for mustard and ketchup, and needed to reframe their offering and elevate their usage.
Increased Sales by 15%
after 2 weeks
Outperformed mobile display click-thru-rate benchmark by +23%
Outperformed desktop display click-thru-rate benchmark by +79%
3.4MM+ online views & 4K+ social likes
Achieved 5% increase in purchase intent directly attributable to our plan