THE ST. JAMES – BRAND DEVELOPMENT
Facebook Advertising Campaign
In the DC area, there was a lack of access to quality sports competition and training facilities in addition to a severe logistics burden faced by time-starved families.
BLKBOX needed to generate awareness and drive memberships of The St. James, an upcoming 450,000 square foot sports and health facility, prior to its grand opening.
BLKBOX positioned the facility as the regions epicenter for sports programming (youth and adult) and the place to be for active families. This message was driven through local media channels like print (The Washington Post), broadcast (ESPN), social media influencers, events, email marketing, and radio.
Broadcast Television Spot
Branding & Style Guide
Brand Website Design
INSTAGRAM & FACEBOOK: COMMUNITY MANAGEMENT
Our IG engagement is 6x that of established competitors.
+34% / 4MM+
In February alone we grew the FB page +34% and received close to 4 million impressions