BRAND DEVELOPMENT

THE ST. JAMES

THE ST. JAMES  – BRAND DEVELOPMENT

Facebook Advertising Campaign

 

INSIGHT

In the DC area, there was a lack of access to quality sports competition and training facilities in addition to a severe logistics burden faced by time-starved families.

ASSESSMENT

BLKBOX needed to generate awareness and drive memberships of The St. James, an upcoming 450,000 square foot sports and health facility, prior to its grand opening.

RESULT
BLKBOX positioned the facility as the regions epicenter for sports programming (youth and adult) and the place to be for active families. This message was driven through local media channels like print (The Washington Post), broadcast (ESPN), social media influencers, events, email marketing, and radio.

 

Broadcast Television Spot

 

Branding & Style Guide

 

Brand Website Design

 

INSTAGRAM & FACEBOOK: COMMUNITY MANAGEMENT

6X

Our IG engagement is 6x that of established competitors.

+34% / 4MM+

In February alone we grew the FB page +34% and received close to 4 million impressions

 

 

Virtual Reality

BLKBOX
26 West 23rd Street - 4th Floor
New York, NY 10010
info@weareblkbox.com