WEST POINT ACADEMY


OVERVIEW

The West Point United States Military Academy has a particular way of life, which is hard to explain unless you are there.

APPROACH

We brought this to life across all social channels so that prospects could virtually experience ‘life at West Point,  and current cadets could share authentic moments with their family.

RESULT

Grew an audience of over 30k across channels. Through rich storytelling via video production, stills & graphics we drove high quality admissions.



#CADETSOFWESTPOINT

We launched a hashtag storytelling campaign featuring cadets at West Point and their stories. This campaign was viral and facilitated engagement and conversation around individual stories.


#CADETSOFWESTPOINT: COACH K FEATURE

We were able to interview Coach K, a West Point Alumni, on his experience as a cadet and what lessons from that time he has carried with him, creating a viral piece of content.

  • Video Views 104,200 +559%

  • Total Likes 32.9K +23.7K or 257%

  • AVG Likes 800 +68%

  • Post Engagement 146,720 +95%

  • Total Comments 450 +317 or +238%

  • Reach 942,544 +100%