CHALLENGE: Until now, the brand was not been able to increase e-commerce sales and did not have an optimal website allowing for e-commerce sales to flourish.
SOLUTION: Maximize e-commerce sales and start to form a foundation for future growth – by creating and designing a Shopify based website that is functional and engaging.
Marc Jacobs Beauty
Short Video Series.
OVERVIEW: Marc Jacobs needed a new strategy for their Beauty YouTube channel, so we helped create a series of beauty tutorial videos featuring their #castmemarc contest winners. We conceptualized and produced 20 videos in 3 months to launch new innovative series and turn the contest winners into true Marc Jacobs Beauty ambassadors.
RESULT: We elevated the typical production value of how-to videos to match the brand while still engaging influencers and their followers. In addition, our team created Instagram teasers and introduction videos as part of the strategy to drive traffic from other platforms to the full YouTube videos.
Insights & Analytics.
OVERVIEW: There are people who play by the rules of fashion and those who break them. This was a celebration of all jewelry wearers telling them not to be discouraged by their personal style, but to embrace it. No matter how you decide to define “style”, what makes it yours is that you rock it.
SERVICES: Insights & Analytics, Established Business Objectives, Brand Identity, Brand Strategy, Action Plan, Marketing Execution.
ASSESSMENT: Samsung’s previous release of the Gear 360 was low in sales and at risk of being delisted.
INSIGHT: Using conversation clustering, we identified the true influencers of purchase - the millennial content creator.
RESULT: Sold Out in 48 Hours! A series of multi-media countdown videos to the date of the launch by various artists and influencers. They included 360 VR films, Animations in 2D and 3D, Live Action and Stop Motion.
The St James
INSIGHT: In the DC area, there was a lack of access to quality sports competition and training facilities in addition to a severe logistics burden faced by “time-starved” families.
ASSESSMENT: BLKBOX needed to generate awareness and drive memberships of The St. James, an upcoming 450,000 square foot sports and health facility, prior to its grand opening.
RESULT: BLKBOX positioned the facility as the region’s epicenter for sports programming (youth and adult) and the “place to be” for active families. This message was driven through local media channels like print (The Washington Post), broadcast (ESPN), social media influencers, events, email marketing, and radio.
OVERVIEW: Turning your life from a hot mess to just hot We turned a predictable plot into something people would engage with and enjoy. By tapping into the millennial mindset we developed videos that poke fun at two current trends: the online dating phenomenon, Tinder and viral dance videos. In fewer than three months, we delivered two digital videos and supported both videos with a full digital media strategy including Youtube, Funny Or Die, display, and targeted online video during the Super Bowl Season.
SERVICES: Concept & Ideation, Digital Video Production, Digital Media Strategy
RESULT: 350+ Click-Thru-Rate Higher Than The Youtube Benchmark. 58MM Impressions In Three Months. +14% Sales Lift
Digital Campaign, Emojis Keyboard & Microsite
OVERVIEW: Spread the word about the release of a new Cafe Latte flavor. Get everyone super excited about it!
RESULT: But First, Coffee was a campaign to promote the release of Shakeology's new shake flavor - Cafe Latte. First, we launched a teaser social campaign to get everyone super pumped about it. A meme generator was tied to a kick-off contest to get fans excited for the flavor release. They could express their love for Shakeology and the new flavor by creating and sharing coffee shop memes. Lastly, an emojis keyboard, so people could share their love with each other
Consulting Firm. Full Rebranding & Website Redesign.
OVERVIEW: Perennial Sports and its sister company, Perennial Strategy Group were seeking brand refreshes.
Although PS and PSG operate under the same umbrella name of “Perennial”, their functions are different and should, therefore, appear as distinct brands, but with parallelism between the two so they feel like they are coming from the same place.
RESULT: We moved the brands into a fresh and modern space. Perennial Strategy - sophisticated & refined. Perennial Sports - passionate, edgy, & cool (coming soon).
OVERVIEW: The West Point United States Military Academy has a particular way of life, which is hard to explain unless you are there.
APPROACH: We brought this to life across all social channels so that prospects could virtually experience ‘life at West Point, and current cadets could share authentic moments with their family.
RESULT: Grew an audience of over 30k across channels. Through rich storytelling via video production, stills & graphics we drove high quality admissions.
Flyers and E-Newsletter Templates
Insights, Analytics & Strategy
Workbook & Educational Video Series.
ASSIGNMENT: BLKBOX developed a suite of videos to teach staff about key components of the regulatory needs for driving a Taxi. To accompany the video tutorials, we developed complementary workbooks enabling new drivers to put their learnings into play in a tangible way.
The videos were developed for an audience whose English is 2nd language. With this in mind, the assets were crafted to be straightforward, practical and easily understood.
DELIVERABLES: Communication Strategy, 5x Video Concepts and Production, Accompanying Workbook Designs
RESULTS: Overall improved new-driver training experience!
INSIGHT: We uncovered key emotional insights and repositioned French's as the spark that ignites the magical relationship between food and people. With this new focus, we created an integrated campaign across TV, Digital, Print & In-Store, highlighting new flavors, recipes & the shared moments that make them special.
ASSESSMENT: French's Mustard had experienced a decline and was lacking a clear vision of the modern consumer. They were in a battle with Heinz and the speciality market for mustard and ketchup, and needed to reframe their offering and elevate their usage.
RESULT: Increased Sales by 15%
Snapchat Ad Campaign for The Hiring Event
Healthy Snacks. Packaging Refresh & Style Guide.
CHALLENGE: Vitatops is a brand of vitamin rich and low-calorie muffin tops. The final business objective is to drive stronger consumer pull on shelf by renovating the packaging and leveraging new “made with organic” product, but be aware of not confusing or alienating the brand's existing consumer base.
RESULT: Package design and copy have a modern feel with a touch of personality. The result is an elevated look that surprises and delights.
Social Media Campaign
Launched Birch Lane and AllModern Facebook social campaign for Wayfair through the effective use of innovative Canvas Ads.
Health, Beauty, eCommerce.
OVERVIEW: Women are exposed to thousands of products that promise to help them look and feel more beautiful. To break through to these women, we created engaging and shareable content with a more premium look across Brock Beauty’s social media platforms over 4 distinct brands: Hairfinity, Dermera, Essentious, and Infinite Lash. We told women to celebrate their beauty inside and out! This approach included leading the media planning and buying across 15 markets on Facebook, Instagram and Twitter.
SERVICES: IT, Insights & Analytics, Brand Identity, Brand Strategy, Digital Media Strategy, Integrated Creative Campaign, Content Publishing
IMPACT: 223K More likes* | +1013% Page Engagement * | +1303% Post Engagement* | 13.1% Increase in Online