Ethel’s Got Hot Sauce in Her Bag *Swag*

We turned a predictable plot into something people would engage with and enjoy. By tapping into the millennial mindset we developed videos that poke fun at three current trends: super bowl parties, viral dance videos and the online dating phenomenon-Tinder. In fewer than three months, we delivered three digital videos and supported both videos with full digital media strategy including Youtube, Funny Or Die, display, and targeted online video during the Super Bowl Season.